The Modern Marketer was an Instagram account formerly owned by Palizay Media dedicated to providing marketing and small business tips to entrepreneurs and small business owners. I had the opportunity to create and manage their Instagram from February to September of 2017. During this time, we experimented with different concepts for how to present information we felt provided value to the consumer. Since social media is quickly becoming one of the premiere ways to market a product or service, we placed a heavy emphasis on designing engaging content for the TMM Instagram account.
The spread above, when posted to the Instagram timeline in its entirety, is seen as one whole piece; until the spread is posted in its entirety, each individual graphic has its own stand alone content. This concept was an extremely fun challenge each week to come up with ways to continuously push how we presented the information and how the content itself interacted with the design as a whole.